Ketchup giant Heinz makes surprising move into alcohol in bid to boost sales

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Ketchup giant Heinz makes surprising move into alcohol in bid to boost sales

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Kraft Heinz is set to begin offering alcoholic beverages in grocery stores with hopes to hike up the company's sale prices. The food and beverage empire announced its plans to release 'first-of-its-kind' Vodka Refreshers in a Tuesday press release. The beverages, which will be Wild Strawberry or Lemonade-flavored products, will be released under the company's brand Crystal Light. The announcement comes after social media users created videos featuring alcoholic drinks with Crystal Light-brand ingredients.
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